Wiki says, “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.”
Affiliate marketing offers a new way to market for online businesses. Affiliates conduct advertising (from banner advertising to product listings) and generate additional sales that may otherwise finish off with your rivalry.
Affiliate marketing is considered to be the ‘most authentic’ form of online marketing & advertising. By paying only for the transactions, it is like having thousands of salesmen working on ‘commission basis’ for your online business.
Basically, it is a way for an online company to sell its products by signing up other companies or individuals (‘affiliates’) who promote and market the company’s product for a commission. It is a relationship among three core parties – the Merchant / the Publisher, Advertiser and the Consumer.
Advertisers who sell products, items or services online can build up a partnership with other websites via affiliate marketing Platform. This partnership with affiliate websites allows the merchants/advertisers to experience an increase in their site’s traffic and sales. In return, they reimburse their affiliates websites/blogs on the basis of their performance and the affiliate marketing program both the parties settled to work into. Affiliates make the merchant’s website powerful by putting up banners and other links on their own sites which directs to a product, a page, or encourage the visitor to carry out desired actions on their site.
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In USA, there are numerous affiliate marketing companies which offer different affiliate marketing services for merchants and for publishers. Here is a list of top affiliating marketing companies –
- Amazon Associates
- CJ Affiliate
- Rakunten LinkShare
- Bottom Line
However, the most prevalent and world’s best affiliate marketing company on the web is the Amazon.com – an associate program launched in July 1996. Amazon affiliate program offers its affiliates a commission of up to 10% for direct sales of their products. For every purchase, the visitor connects with Amazon.com, the referring affiliate can get a minimum of five (5%) percent of the revenue.
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