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On Page SEO

February 19, 2015 SEO Tips Comments Off on On Page SEO

On-Page SEO Tips for 2015

On-page-search-engine-optimizationThe Evaluation of Digital Marketing has developed the faith among small Businesses that this is the only process which can lead to compete with Big Businesses. However Small Business Owners can’t catch up with the large companies marketing budgets but Internet marketing can play the major role for Business leads.

SEO (Search Engine Optimization) includes On-page and Off-page Optimization that results in better visibility, traffic and off course profits for an organization. From a couple of years SEO has been changed dramatically because of large number of Google algorithms and updates.

Read : Tips to decrease Alexa Rank

On-Page SEO:

The on-page optimization includes changes made on the website from SEO point of view. However there are over 200 factors which are being used by SEO specialists here is the list of some most important tricks which will help you to keep on track in 2015. All you need is to implement these steps and then keep doing some off-page optimization.

Start by searching juicy Keywords-

The first step is to make a list of some useful keywords. You can use Keyword Planner Tool to select the best keywords for your website. Try to select the keywords having less competition and better searches.

Proper Title Tag-

Use the effective title for your website pages. However the maximum length of a Title tag length is of 70 characters but the recommendation is to use up to 55 characters long.

Effective Description-

A perfect description can increase CTR of a website. So always use proper description. You are advised to not use more than 155 characters in the Description tag.

Proper Heading Tags-

Remember, you have to use one h1 tag. Use h1 for the main heading; however you can use h2, h3…h6 tags for the rest.

Alt tags –

Always use alternate tags in the images. Remember you can use title tags too.

Optimizing Content-

In SEO, Content is King. So use quality content. An Ideal content length is 400+. Also implement Interlinking, Bold, italic and other useful stuffs.

SEO friendly Urls-

The webpage url should be SEO friendly. Never use urls like www.yoursite.com/a1@!!. It should be like www.yoursite.com/services.

XML Sitemap-

Create the XML sitemap and submit it in webmaster tools and some other places. You can create the xml sitemap manually or use some online tools like https://www.xml-sitemaps.com/

Robots.txt-

A robots.txt file is a text file which is used to block one or more urls from indexing in the search engines. You can use it as per your requirements.

Remove 301 or 404 errors-

There should not be any 301 or 404 error in a website. Resolve it if present. Also fix broken links if present on the website.

Use Geo tags-

You can use geo tags to let Google knows the exact location and other information for a website.

Navigation-

Make your website’s navigation structure clean and easy so that search engines bots can crawl it easily.

Domain and Hosting-

Book SEO friendly domain and choose hosting services wisely. If you are using a cheap hosting service and getting too much down time, Go for a reliable SEO services.

Final Words: There are n numbers of On-page optimization tips but if you use the above steps, I am sure your website will get a very good reputation in search results.

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